CHOOSE LANGUAGE

GO TO MILDH PRESS

OSLO STOCKHOLM HELSINKI COPENHAGEN

Back to news

Olaplex, worldwide success in the US, has finally landed in Sweden, first in Europe! To tell the press and bloggers, we invited to a launch event with lunch at the Operaterassen in Stockholm. We invited beauty editors and bloggers who were astonished to the revolutionary innovation in the hair industry.  Jordan Alexander and Slim, who is the training team for Olaplex worldwide guided the guests through the great universe of Olaplex while explaining about their knowledge within the hair care and hair styling field, their innovating processes and game changing results.

Olaplex launch in Sweden 2015